Attract more clients and win better projects
branding and marketing for architects
Welcome to minor-but-major, a marketing practice for architects. The practice offers specialised consultancy, marketing and PR services tailored to meet the particular needs of architects.
We work with our clients by rebuilding there digital presence with a website-design that tells a compelling story, creating blogs and social media content that showcases your expertise, and engaging prospects through email and social media marketing, resulting in better inquiries and referrals.
Work
services
Branding + Logo design
Website design
and &a development
and &a development
Marketing
for architects
for architects
includes
Email marketing
Social Media management
Search engine optimization
read more about how we Approach branding and marketing for the architecture industry
We work by focusing on the Three fundamental aspects of Branding and Marketing
Recognition
Building a strong brand and highly visibile web presence that helps your ideal clients find and recognize your firm online, and give them a great first impression of your firm.
Reputation
Communicating the value of what you do with informative blog and social media content that grows your firm’s authority and reputation, and attracts better project inquiries.
Reach
Your architecture firm's website is often the first impression potential clients have of your business. We design websites with a tailored approach that's specific to architecture firms. We believe your website marketing strategy should consist of eight logically structured blocks that tell a unique story. This generates interest, builds confidence, and guides the visitor towards the desired action.
Our Process
research
Strategy Done
design
concept
Create
design Done
develop
Build
Deliver
strategy
Description
We start by understanding the purpose of the site, aligning on goals and digging into your brand and marketing. Either we strategize on how to translate your existing brand or help you build one.
Kick off & planning sessions.
Brand, marketing & customer audit
Positioning & messaging
design
Description
The brand will translate into wireframes, soon to be brought to life by awesome and accessible site design. Our goal: to highlight the project vision, mission and impact through digital-first thinking.
Visual identity & style discovery
Art-Direction
UI/UX Design
development
Description
We then deliver secure, fast, and scalable Webflow websites that are designed with ease of use in mind. Our tailored design system ensures that the highest standards for usability and performance are met, giving you a website that meets your needs.
Webflow Development
SEO - Optimisation
Site Launch and Maintenance
Writing
About
I’m Bryn — a freelance digital product designer with 8.5 years of experience. I care a lot about using design for positive impact. Currently based in Copenhagen, Denmark.
I was most recently working at Denmark’s newest unicorn, Pleo. They raised the biggest Series C Denmark has seen. Before that I worked for Monzo — the fastest growing bank in the UK. I led product design for over 4 million customers. I worked across multiple product squads solving complex money problems.
Before Monzo — I was the first design-hire at health startup, Thriva. I led all of Thriva’s design output. From digital products, to test kit packaging, to marketing like their tube campaign. I was the 6th hire and the company grew to 35 whilst there. I played a big part in scaling the product team and processes.
Over the years I’ve worked across health, non-profit, design tooling, finance, retail, automotive and telecoms. From early-stage startups like Thriva, to FTSE 100 companies like Morrisons, to hypergrowth businesses like Monzo. I’ve also worked with some pretty awesome brands like Adidas, Microsoft and Mastercard.